Category Archives: LGBTQ

Co-Opting the Rainbow

Oreos love gay people?  Sorry, I'm not buying it.

Oreo love gay people? Sorry, I’m not buying it.

Yay Oreo, you’ve won gay marketing ploy of the week award!

Seriously, those who think they’ll be boycotting Oreos are stupid bigots.  1. Oreos are so addictive you’ll be begging for one by next week.  Even 1 Million Moms stopped just short of an official boycott.  Why? Not because they’re not bigots (they are asking followers to write stern letters to Kraft), but because they know their little brats will be screaming at the grocery store for them.  Seriously, those cookies are addictive!  2. Love the list here on Upworthy of all some of the Kraft foods you’d have to boycott if you want to truly make a stance.

At first glance, I think it’s great that large corporations have turned around and are “supporting” the LGBTQ community, but then I realize it feels a lot more like co-opting the Pride message.  These companies are unfazed by boycotters not because they’ve truly decided to finally stand on some moral high ground, but because they’ve realized that we’ve reached a tipping point in America in support of LGBTQ equal rights, and/or more likely perhaps someone at their agency showed them statistics on the disposable income of LGBTQ persons.  Am I cynical, yes.  If companies wanted to show their true support of the LGBTQ community, they would run their Pride campaigns and commit to giving a portion of their proceeds back to the community instead of simply exploiting it.  (See Bitch’s Douchebag Decree: American Apparel and Target from earlier this month.)

Speaking of boycotting Kraft products, I can think of some other reasons why you actually should boycott.  Oh how about GMOs, poor labor practices, unfair trade (including the use of child slave harvested cocoa in US Cadbury products). So progressive folks, let’s not let the proverbial rainbow colored wool be pulled over our eyes here. Instead, why not tell Kraft that you appreciate them reaching a hand out to the LGBTQ community (even if it is reaching for your wallet), but even so, you still don’t feel comfortable buying their products until they address these other important issues. The company’s website gives list of Kraft’s largest brands.